Arkema starts commercial acceleration program with SpecialChem to support Kynar Aquatec® business

- Press release
Arkema has recently entered into a partnership with SpecialChem for commercial acceleration support. Arkema’s Kynar Aquatec® fluoropolymer latex platform greatly improves the weatherability and durability for exterior water-based coatings. As part of its commercial acceleration program, SpecialChem will support Arkema in its business development strategy for Kynar Aquatec® latex in the exterior building and construction market. SpecialChem’s customized Commercial Acceleration Solutions will help bring speed and market reach, acting as an extension of Arkema’s business development team. The purpose of this collaboration is to educate paints and coatings formulators and architects about the benefits of Kynar Aquatec® latex and to identify active projects at formulators and end-users. "Using SpecialChem's assets will benefit Arkema in expanding our global promotion of water-based Kynar Aquatec® coatings for metal and non-metal substrates,” said James Feorino, Global Market Manager for Arkema’s Kynar® coatings. “This will enable Arkema to grow its sales beyond traditional solvent-based metal coatings,” he noted. Kynar® and Kynar Aquatec® are registered trademarks of Arkema Inc